Dacota's on the Cove

Dakotas on Cove is a casual, family-friendly neighborhood restaurant that exudes warmth and community. This rebranding project aims to craft a compelling online and offline presence for Dakotas on Cove, designed to captivate new audiences and highlight the unique experiences of casual-fine dining.

Visual Identity

Our visual identity is built around creating a sense of warmth and hospitality, creating an inviting and approachable identity that makes everyone feel welcome and valued. With a friendly and genuine tone, we aim to foster meaningful connections, inspire trust, and reflect the heart of our community-driven spirit.

Logo System

A comprehensive logo system strengthens brand recognition and adaptability, enabling a restaurant to convey its identity effectively across various contexts. We refreshed the old logo with a new design that combines the letter "D" with an anchor, symbolizing the restaurant's waterfront location and nautical charm.

Color Palette

Our brand tone reflects the warmth and approachable nature of waterfront setting. Inspired by the soothing shades of blue drawn from the scenic waterfront view, our primary colors embody the calmness and openness of the sea.

Our secondary colors enhance this palette, adding depth and variety while creating a sense of rhythm.

Typography

Orange Squash brings a playful, bold personality ideal for headings, while Montserrat’s clean, geometric structure offers clarity and readability for body text.

Future Shock is a handwritten, script-based display font that can add a personal, approachable feel, making it popular in romantic contexts, such as special events or holidays.

Illustrations

When creating social media posts, we tried to consistently use brand colors to create a cohesive look and feel. Illustrations can enhance the storytelling for a nautical-themed restaurant, but we want to use them as subtle background elements, ensuring they don’t overpower the design.